Using SEO principles to increase research citations
As academics we spend countless hours, days and weeks developing papers which we hope will one day make a difference in the world. One metric that is often used to measure this difference is article citations. The more citations a paper can gather the higher the impact this can have on the career of an academic. However for many academics once they submit their paper and it has been has accepted for publishing they sit on their laurels and expect citations to come rolling in.
In the brave new world of the internet this is no longer the case. With so much data and information out there, getting your paper seen is becoming increasingly difficult. Academics need to understand that they are competing for citations in a global marketplace, the competition is fierce. Hence this blog post looks at the process of Academic SEO, which is the application of marketing principles to rank your research higher in the popular search engines (Google, Yahoo, Bing), and hence increasing the chances of your research being found and cited.
I always enjoy catching up with students after they have graduated to find out how they are doing in the world of work and today I had the pleasure of seeing Katie Mallinson. Katie graduated from Business Management at the University of Huddersfield 8 years ago and joined a small PR company where she had worked on placement. After a few years she decided to start up her own company, Scriba PR and has since gone on from strength to strength.
Specialising in communications management for technical and trade organisations, Katie was initially based in the Duke of York Young Entrepreneur Centre at the university before branching out into her own premises where she now employs two staff to help with the volume of work.
Katie has won a number of awards since starting her own business including the Duke of York Young Entrepreneur Award and CIPR Outstanding Young Communicator…
“As those of you who follow me on Twitter will know, earlier this year I successfully defended my PhD thesis on the topic of childhood, performance and immigration in post-Franco Spanish cinema. Since then, I’ve been meaning to write a post or two about this, including my experience of the viva, how I prepared for it and a list of handy resources for those yet to face the dreaded examination. My thought had initially been that writing these posts immediately after the viva would be favourable, given that the whole experience would be fresh in my mind. Life, inevitably, got in the way so here I am writing these posts nearly five months after the event. Taking inspiration from both Gloria Gaynor and Dr Nathan Ryder’s superb podcast and workshop series “Viva Survivors”, I’ve titled the posts ‘“I Will Survive” (The Viva)’. In this post, I concentrate…
It’s been a few weeks since my last blog post, the advent of the summer holidays and the completion and submission of my PhD has been the immediate priority. More to come on my relief that my PhD is now done and dusted, just awaiting the viva date!
However today I wanted to write about something a little different. In this blog post I want to talk about my own anecdotal experiences on the key advantages and disadvantages of buying everyone in an organisation iPads.
My religion is a big part of my life and is a key part of my identity, and as with most people it is my rock in times of uncertainty and difficulty. Hence being a Muslim in todays day and age is a bit of a challenge, especially when you are fasting and trying to finish your PhD at the same time.
Tuesday June 23rd was the end of an anxious wait for Business Management students as they found out their final grades for the year. Since September everyone has been working hard on essays, reports, projects, presentations, tests and exams and now the final approved grades are available. Results day has many mixed emotions: relief, happiness, joy and sometimes sadness if things haven’t gone as well as hoped. Overall though it has been an extremely successful year with the students hard work being rewarded in the final results.
As staff we have shared the journey across the year and are pleased when the students perform well. I love reading a good piece of work and being able to award a high grade particularly when you can see the student has really understood the topic.
I would like to congratulate all our students on their successful performance but a few should…
Been a few weeks since I last updated this blog. A couple of reasons for this, firstly I have been teaching some of my modules in Hong Kong at the Hong Kong Management association and secondly I am literally down to the last few weeks in finishing my PhD. In the past when people have asked me How long until you finish your PhD? First the answer was 2 years, then 6 months, then three months, and now finally we are down to 1-2 weeks. So so close.
So I might not get a chance to update the blog over the next 2-3 weeks so apologies. However until then, check out Lamma Island in Hong kong, one of my favourite places in the whole of the world:
After five long years of working on my PhD I am now near the end of the road, I have reached the write up stage. It has been a long road with a series of ups and downs and highs and lows. The key word for me throughout this process has been “resilience” and “grit”. Thats not to say that I have not enjoyed it, on the contrary I have loved doing my PhD, but you need to have steel if you ever want to finish. Doing a PhD is not easy, there were times over the last five years when the last thing I wanted to do was work on my PhD after a long days teaching and marking. However I am now at the writeup process and so close to finishing that all of a sudden I feel I have hit a brick wall!!
The Academic Triangle 