As academics we spend countless hours, days and weeks developing papers which we hope will one day make a difference in the world. One metric that is often used to measure this difference is article citations. The more citations a paper can gather the higher the impact this can have on the career of an academic. However for many academics once they submit their paper and it has been has accepted for publishing they sit on their laurels and expect citations to come rolling in.
In the brave new world of the internet this is no longer the case. With so much data and information out there, getting your paper seen is becoming increasingly difficult. Academics need to understand that they are competing for citations in a global marketplace, the competition is fierce. Hence this blog post looks at the process of Academic SEO, which is the application of marketing principles to rank your research higher in the popular search engines (Google, Yahoo, Bing), and hence increasing the chances of your research being found and cited.
Some of you may have already heard of a new web-based service called Kudos. The main USP of the software is to help academics develop awareness and greater impact of their research through the main academic (Academia.edu, researchgate.net) and public social media engines (Twitter, Facebook). It is aimed at researchers, publishers and institutions and is free to register.
So what are the facts behind the marketing buzz. Here are my views on the advantage and disadvantages of this unique software and how useful I really think it is in helping to develop awareness of your work.
As the main writer for this blog I sometimes tend to overthink things, and try to anticipate every eventuality about the blog and how it will be perceived. Hence when I first started this blog back in January I found I was overcomplicating things and I started asking myself What is my Target market? for whom am I writing this blog for? What value will this blog bring to the wider world? Will anyone read it? etc. The majority of the questions were easy to answer, the focus was and is always on PGR students, the value would be for people like me who have struggled with the intricacies of the PHD research process and who in the early days had struggled to overcome the vast leap in terminology from MSc to PHD.
When starting my PHD a few years ago (2009) one of the first challenges I encountered was the problem around reference management. My original plan was to store all my references in a Word document, and to amend and edit the document as and when needed. However as the research expanded and my reading increased this quickly became unmanageable and unsustainable. Hence it became important to develop a reference management process. I looked at quite a few different tools but mainly Mendeley and endnote.