As academics we spend countless hours, days and weeks developing papers which we hope will one day make a difference in the world. One metric that is often used to measure this difference is article citations. The more citations a paper can gather the higher the impact this can have on the career of an academic. However for many academics once they submit their paper and it has been has accepted for publishing they sit on their laurels and expect citations to come rolling in.
In the brave new world of the internet this is no longer the case. With so much data and information out there, getting your paper seen is becoming increasingly difficult. Academics need to understand that they are competing for citations in a global marketplace, the competition is fierce. Hence this blog post looks at the process of Academic SEO, which is the application of marketing principles to rank your research higher in the popular search engines (Google, Yahoo, Bing), and hence increasing the chances of your research being found and cited.
A few years ago my house was burgled on my Birthday :(. Various Items were taken:
My sons Xbox,
A few Xbox games
The TV remote (I know!!)
While the other elements could be replaced quite easily the laptop contained my PHD, which by this time had become a considerable amount of work (three years). It was then that I realised there was no physical backup of my work on a USB, CD or on my work PC. For a fleeting moment there was panic, mad panic but then the calm descended when i realised I had a “virtual” backup on my Dropbox account.
When starting my PHD a few years ago (2009) one of the first challenges I encountered was the problem around reference management. My original plan was to store all my references in a Word document, and to amend and edit the document as and when needed. However as the research expanded and my reading increased this quickly became unmanageable and unsustainable. Hence it became important to develop a reference management process. I looked at quite a few different tools but mainly Mendeley and endnote.