Over the years I have built up a number of research interests and have been successful in obtaining a wide range of internally and externally funded projects. In order to develop my research interests further I am looking to develop research in the following areas:
1) Big Data and Information Systems
The advent of the internet has seen the movement towards the collection of large data sets, which are complex and require large amounts of processing power. For many online organisations, these data sets and access to these data sets quickly becomes a source of value in the business development, maintenance and crucially the decision-making process. What I am interested in is how these extremely large data sets can be analysed and stored by business to reveal patterns, trends, and associations, relating to Organisational and customer behaviour. This also involves the use of cloud based computing.
2) Social Media engagement and analytics
Social Media is one of the most disruptive technologies of our age. It has been the source of revolutions, new business models, new societal norms and has influenced presidential elections. It is acknowledged that this is no longer a “fad” and will have huge implications for society and businesses in the near future. What I am interested in is the role of Social media analytics in decision making, and how this decision-making influences engagement. I am particularly interested as part of this engagement to look at issues of fraud, the concept of “self” and the role of public relations.
3) Digital Skills and Cyber Security
As organisations continue to develop their business provision the challenges they face are both tangible and intangible. Businesses face a skills shortage, finding and training the right staff in helping to build their digital portfolios and protecting themselves against cyber hackers who aim to significantly harm the business. My aim in this area is to explore the different types of digital skills relevant in the workplace and the importance of organisations protecting themselves through the process of cyber security against hackers, viruses and malware, while also looking at the damage these threats can cause.
If you are interested in any of the above and would like to collaborate please do get in touch. You can view a detailed list of my publications at my Google Scholar profile or follow me via Google+ or on Linkedin.