I think this also applies to academics who publish journals and books. Maximum exposure is essential and blogging is a tool which can help develop such an exposure.
To blog or not to blog? My publisher says that it is imperative to blog. Much like the ‘publish or perish’ maxim in the academic world, the modern world of the author apparently requires a blog in order to maximize exposure. I wonder what it is that makes blogs so important or, more to the point, so popular in our current culture. Well, blogs that focus on specific topics like the latest cooking trends are a great source of practical information such as new recipes and ways to prepare dishes that otherwise are simply old and tired. Movie review blogs steer me to pictures that suit my particular interests and book review blogs do similar for my reading selections.
But what about all those other blogs? Those that simply chronicle someone’s activities or their random thoughts on arbitrary topics with no rhyme or…
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